Creating a successful mobile app is not an easy thing. Indeed, 80% of all mobile apps are dropped immediately after the first launch. However, we note that some types of applications are more successful than others. Winners include instant messaging, such as Facebook, WhatsApp or Slack. They are the most widely used applications in the world.
After instant messaging, we inevitably think of applications of collaborative economics: Uber, Airbnb, Blablacar … Who among us does not know? Over the past few years, perhaps as a result of the 2007 crisis, the collaborative economy has been raging to the point of shaking up the traditional economy. Individuals find themselves at the heart of the economic system of the state, just as companies do.
Mobile Collaborative Economics Application
Digital platforms for the exchange of products and services are developing at full speed. Only in Spain there are more than 400 mobile applications of collaborative economics. More than 50% of Spaniards are willing to share or rent their property in exchange for money. Mobile applications such as Airbnb and Uber are valued at $ 30,000 million on the stock market. A nice sum for a mobile application whose creation would cost no more than a few tens of thousands of euros!
This paper presents five examples of the most successful collaborative economics applications. Let’s try to analyze together their recipe for success.
The GoMore application is defined as “the only platform that combines car-pooling and car-sharing”. It is therefore a direct competitor of Blablacar and all the applications that allow users to rent their car.
Faced with a mastodon of carpooling, Blablacar, this young application has managed to find a sufficient place on the market. And this despite its difficult beginnings. A few improvements in the design and especially the user experience of his website and his mobile application finally convinced the mobinauts to stay.
Glovo offers to buy and deliver products for you. A simple cafe, a dish of a restaurant, medicines in pharmacies or any other product – about 1000 companies and 400 glovers, that is, deliverers collaborate with Glovo. To receive a product or have it delivered to an address, simply order it and pay directly from the application. Glovo promises to deliver it in less than an hour. And for those who wish to round their end of the month, Glovo can be an option to take into account: the company is looking for glovers. To register, you must be self-entrepreneur and have a bike, a smartphone and more than 18 years.
Chefly has something to please amateur cooks. The application allows individuals to sell their “homemade” specialties to other users of the app. Users only have to indicate what type of food they are interested in finding cooks in their vicinity. Although the platform is still very young and currently only available in Spanish, it has every chance of becoming a future global hit of collaborative mobile applications.
Who has never heard of Airbnb? It is the platform that allows individuals to rent their housing or only part of their housing to other users in return for a financial consideration. A solution that gives everyone an opportunity to meet local people, or for families to find a suitable accommodation for children. Airbnb is pleased today to have on its platform one million holiday rental ads in 190 countries.
And finally, a mobile application for all those who have plenty of stuff and little space to keep them. With Letmespace, you can store them in the rooms and garages of other users. All you need to enjoy this service is an Android or iOS smartphone. And do not worry: all your business will be assured, in case you are afraid to get them stolen.
The five examples of collaborative economics applications point to a trend in the development of mobile applications: utility. Indeed, the key to success is to offer a service that will allow mobile users to do what they need or want to do in a simpler and / or cheaper way. GoMore is an alternative to the train, Airbnb to the hotel, Chefly to the restaurant and Letmespace to the … attic. All its application ideas are based on a real need identified on the market. Take as an example Airbnb which starts from the observation that it is difficult in some cities to find a hotel room at an affordable price in high tourist season. At the same time, many owners go on vacation leaving their accommodation empty. Would they be willing to welcome tourists to their homes? Let’s check it out! If this is the case, we have found a good application idea, but it requires a solid market research before being validated.